October 20, 2009

So you want a Social Media job?

Jeramiah Owyang is a business analyst with a strong grip on what it takes to make online marketing work for your company or brand. Last month he wrote about three essential qualities any candidate for a corporate social media position must have to be seriously considered.

1) Fulfill Meaningful Business Objectives
2) Bridge Both Internal Stakeholders and Customers
3) Show Credibility With The Technology

In truth, these are common sense realities. In the modern economy a company can't afford to carry a position unless it's contributing to the business objectives. Companies are becoming more and more dis-intermediated, in part because the way social media is changing internal and external communications, that's an opportunity for someone able to be the connection point. Finally, the proof is always in the pudding. You must be able to produce measurable results from predetermined objectives and strategies. Set goals and achieve them.

In short, you can't be web 2.0 unless you understand Business 101. 

These are the modern day business rules and social media is no exception. If you're a job applicant, you need to be prepared to talk about how your skills and experience help you meet those essential qualities.

If I could, I'd like to add a fourth point to Jeremiah's excellent summary. You must exhibit trust and authenticity. Those are your currency online. The dis-intermediation of markets means that more than ever it will be human beings dealing with human beings. Your online reputation plays a large role in how effective you are in the new market. What you've done in the past will affect how people view you in the present.

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1 comment:

Mike Templeton said...

You couldn't be more on target with your analysis. Even though Jeremiah's points are truly common sense realities, there are still those out there that think a job in social media means sitting on Facebook all day poking friends and tweeting about the benign.

I would love to see more practitioners in social media championing these same principles amongst their peers and superiors, as education is the only way we can spread the word.