Liveblogging BlogOrlando session on Online Identity led by Jake McKee. Myself, I have an interesting situation between my Day job and possible conflicts between topics I cover in my blogs, particularly The Disney Blog. Some other interesting stories in the room too.

Some discussion on the 'Personal Brand' - is that an icky concept? Should not the blogger ethos be to put the whole self online and let chips fall where they may.

This is not the first time we've been through a generation of "those teenagers and their Rock'n'Roll," says David Parmet. Have to say I agree, but I'm still going to keep a close watch on who and what is posting about me and my kid.

Personal story time: back in 1998 I started a blog called "You Are Your URL." Much of it was based on the cyberpunk ethos that when you live your life online, you become your online life. That rings very true in today's session. A good strategy is to own as much as you can, and then if something comes back you can at least feel good about what you've done.

How many people in the room are trying to develop a personal brand? About 5 out of 40. I predict next year it will be closer to 20. Even if you're not planning to manage your brand now, the best advice is to own your name. Domain, every new social network, software, etc. Do it for your family too. The metaphor is that your online 'print' is a virtual card that you carry that everyone can pick up even if you don't hand it out.