Liveblogging "Keeping Up The Passion" with Alex Hillman of Philadelphia's coworking space Indyhall.org. He'll start with his story about keeping up the passion and then pass it around the room.

Lesson #1: It takes work. Using tools will make it easier, but much of the work takes face to face work.

Lesson #2: Give the people the tools. Let the grassroots take over.

Lesson #3: Listen. Ask what the people want then give it to them. Social Media makes listening easier, for sure.

Every community needs to identify and declare their core values and build around them.

Alex's story about making a homepage that tracks activity in your field to show the world that stuff is going on. Whether it's your email list, blog, technorati search feed, flickr pics, etc. Keep the passion up by keeping the conversation going.

Now some interesting discussion on twittering as a company. Some companies do watch, but would it be better to tap into your community to defend the brand. (I do a bit of that with Disney, btw.)

Question in the room: How do you get a 'movement/community' to be prepared to work without a leader or post-leader? Set up so members are empowered. Nurture, but don't require, permission. If a community member has an idea for an event, check the calendar, and help eliminate duplication of effort, but otherwise support and get out of the way. Creates a feeder system for new leaders and synergies.