Content Management System (CMS) can be defined as a system for managing a website’s web content. CMS offers its user’s, including those without critical coding and web technology skills, a powerful platform to accomplish common functions such as content editing from a web browser. The system contains two elements; the Content Delivery Application (CDA) and the Content Management Application (CMS). Some of the typical features of a CMS include; Format Management, Web Publishing, Revision Control as well as Search, Indexing and Retrieval tools. The web publishing feature for instance, allows users to set or use pre-designed templates and wizards to build and modify selected web content. The revision control feature is designed to make it easy for users to update the site with new or revised content, in addition to allowing the tracking of all changes made on the files.
The format management feature with this easy website builder, on the other hand, makes it easy to re-format scanned and legacy electronic documents into web and user-friendly Portable Document File (PDF) or HTML filing system. Lastly, the indexing, retrieval and search features enable the CMS to index all the available data; by enabling searches and retrieval actions using assigned keywords. The CDA element uses the CMS features to compile information in order to update the website. The other tools that are found in the CMS include an array of one-to-one marketing tools that fashions the web content to be more responsive to advertising and end-user needs. For example, when a user can keys in the word “Smartphone” on a search engine, all advertising information and businesses relating to the product will appear.
Since CMS are dynamically designed to cope with different data contents you may want to upload or manage. Businesses and organizations that want to use CMS in their growth strategies should consider inherent factors such as the geographical reach of their business and the type of data the organization uses when sourcing a CMS service. These considerations are helpful in planning a smart transition to CMS as well as ensure quick market reach-ability and prudent information management. Through CMS, content managers can manipulate the Hypertext Markup Language (HTML) in order to manage creations, remove content and make modification in a website. In the same breathe, CMS allows regular user’s to perform various modifications without having to seek the services of web expertise. Indeed, a good CMS should also be in a position to fully support and take advantage of search engine optimization for marketing purposes.